Nshama is a Dubai-based real estate developer established in 2014 by CEO Fred Durie, the former Chief Executive of Emaar International. The company focuses on creating integrated lifestyle communities that offer exceptional value to aspiring homeowners. Nshama's flagship project, Town Square Dubai, is a master-planned development spanning approximately 31 million square feet, featuring over 3,000 townhouses and 18,000 apartments.

Nshama's developments are designed to be self-contained, providing residents with easy access to amenities such as community parks, health centers, retail stores, restaurants, hotels, cafes, play areas, and educational institutions. The company emphasizes sustainability and smart design, incorporating green architecture, low-energy lighting, smart metering, and micro-grid technology into its projects.

By offering cost-competitive housing options, Nshama enables customers to transition from a rent-driven lifestyle to owning a home that serves as a solid investment for their families.